Blogging for social good is a relatively new concept in Australia. However, it is growing in popularity with both bloggers and charities who are realising a new and rewarding opportunity to reach potential new supporters via blogger outreach.
Now in its second year, World Vision Australia’s blogger ambassador programme is leading the way. Earlier this year they sent a group of Australia’s leading bloggers to India to see first hand the work of the organisation and have recently opened the programme to a new round of bloggers to further increase awareness. The most recent addition to their team is Caroline Webster, owner of the award-winning blog, Caro & Co.
“Having sponsored five children for over 10 years now, I am thrilled to be given the opportunity to continue to support the work of World Vision in another, yet equally important way. I am lucky to be able to offer my own children a life free from poverty, disease and hunger so if I can assist someone in a less fortunate position than us, I’ll do so every time.” said Webster.
“Further, it’s not only a wonderful way of increasing my support, but also to encourage philanthropy in general and educate my children on the importance of it.” Ms Webster continued.
The World Vision Australia programme offers a number of opportunities and initiatives throughout the year for bloggers to learn more about, and subsequently support the work of World Vision.
“We are very excited to be working with active bloggers like Caro. She has a large, highly engaged audience, built over a number of years. It’s a privilege for us to be able to communicate directly with her audience and provide her with the opportunity to raise awareness of our programmes” said Joy Toose, World Vision’s Social Media Manager.
“ The concept of blogging for social good is obviously beneficial for the not-for-profit sector, it’s also an amazingly enriching opportunity for the blogger.” concluded Ms Webster.
Caro Webster is the writer behind the award winning blog, Caro & Co (www.caroandco.com.au), published author of ‘Small Fry Outdoors-inspiration for being outside with kids’ and free play advocate.
For interviews or further information on Caro, please contact Renee Bugg – firstname.lastname@example.org or 0423 763 043