Kerryn Powell, The Network Catalyst and founder of Your Time Matters knows the importance of business networking to business success. Kerryn believes good networking comes down to commandments that business owners can employ for business success.
Kerryn’s 10 Commandments of Business Networking are based on common sense rules focused on developing strong relationships, that focus on others and helping them achieve what matters to them.
Focus on making a difference by:
- Listening more than you speak and not bore others by talking about your own business at nauseum. Be interested in finding out why they do what they do.
- Look out for opportunities for others to build their business by connecting them with your network of trusted advisers.
- Focus on establishing relationships founded on knowing, liking and trusting others to establish a reliable network.
- Regularly attend the networking events that focus on building relationships and contribute your experience and knowledge without expecting anything in return.
- Move out of your comfort zone and meet face to face to strengthen networking instinct.
- Be accountable for your actions at all times and recognise that Networking requires you to put in effort and not just sit back and expect business to come to you.
- Follow up and follow through when you offer assistance.
- Recognise that it is up to you to achieve your desired results.
- Be authentic, honest and provide value.
- Think of beyond yourself – enhance opportunities to generate business for your suppliers, clients, referrers and friends.
Kerryn says “Simply by sharing knowledge, experience, resources and expertise you can make a difference . Putting yourself in the shoes of your customers, suppliers, referrers and friends, rather than focusing on “selling” products and services, can help you to build a strong network that results in both personal and professional satisfaction.”
In Kerryn’s book, “Two Ears, One Mouth and a Big Heart” Kerryn shares stories of local heroes and how they can influence and change our approach to building a supportive network, both personally and professionally by reflecting on how you like to network and “do to others as you would have them do to you”.