This month the media and business are back into the full swing of operations after the welcome break of Christmas and New Year’s. For business looking to gain the advantage in the world of PR and media exposure that means now is the time to “get your game face on” for the year ahead.

Here are 10 ideas for where your could focus on in Feb.

February Facts

  • The birthstone for February is Amethyst.
  • Two zodiac signs for February are Aquarius (January 20 – February 18) and Pisces (February
  • 19 – March 20)
  • Viola (plant) and the Primrose are the February birth flowers.

10 Media Release and PR ideas

Valentine’s Day – By far the big-ticket event on this month’s calendar is Valentines Day, and it’s a media opportunity that extends far beyond events and gifts. It’s the chance to share stories of love, explore the wonderful ways that people meet, and highlight the unique ways that people spend the day. This year is also a good opportunity to tie into the marriage equality legislation.

University – At the end of this month many students will commence or head back to university. This makes it a great time to talk about uni life, budgeting, share accommodation, and leaving home. Tips, survival guides and how to’s are all good ideas to base releases on for this topic.

Easter – With Easter Sunday falling on April 1, business should already be considering their relevant releases. This includes travel tips, Easter activities, entertaining advice and more.

Cyber security and social media safety – Cyber security was a big item throughout 2017, and social media safety has hit the spotlight for tragic reasons already this year. This means tips on cyber security and social media use remain timely and also tie in well with Safer Internet Day on February 6.

Travel – What are the best travel destinations and tips for the year ahead as people go back to work and look to their holiday plans for the next 12 months? This topic includes tips on saving for a holiday, planning a holiday, travelling with children and more.

Health – February has a host of health awareness days, while health and wellbeing is a topic that remains relevant throughout the year. Healthy recipes, diet and exercise releases are timely along with tips on sticking to those New Year’s resolutions established in January.

Industry and technology – No matter your industry, technology is set to change it in the years ahead, but how, why and when? Tech and industry is a great topic to get your teeth into with predictions about how technology will change your sector, and what innovations lie ahead. From the rise of mobile retail to changes in Facebook organic searches, it’s a topic with a whole world of scope.
Blockchain – On that note, everything from real estate to Australia’s financial sector are set to have a real shake-up due to the distributed ledger that is blockchain. If you’re an expert or have insight into blockchain, it’s an opportunity to explain how this new way of recording and securing information works and what it offers.

Property market – A whole host of new incentives and laws have come into effect when it comes to purchasing properties in 2018. These extend from foreign investor surcharges to additional first home buyer incentives. These can be tied in beautifully to commentary on the property market. Meanwhile, this topic also spans advice on saving for a home, the best mortgage deals, upcoming suburbs and more.

Retail trends – What’s ahead for the retail industry and how should they be embracing new payment methods, technology and e-commerce in the year ahead?

Tip of the month – “Be swift in response”

Whether you’ve seen a media story that you can add to or are answering a media opportunity, any response needs to be swift. In a 24/7 media world topics come and go quickly. To make the most of it respond within hours, not days, and be ready to pick up the phone should a journalist come-a-calling.

For more great tips, resources and ideas, check out the Media Connections Resource Room and Media Store.

We look forward to seeing all your news in the media this month!

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