Author Newsroom: Belgrin

Belgrin

CEO of Belgrin, a Sydney based communications agency specialised in Design, PR and Social Media, Maria Bellissimo-Magrin is a woman of genuine accomplishment. Her 13 years in the creative industry, combined with a keenly developed business sense, have served to position Belgrin as an industry leader.

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CEO of Belgrin, a Sydney-based communications agency specialised in Design, PR and Social Media, Maria Bellissimo-Magrin is a woman of genuine accomplishment.

Her 13 years in the creative industry, combined with a keenly developed business sense, have served to position Belgrin as an industry leader.

LATEST RELEASES

The Business of Motivation: 6 Styles of Leadership

Are you stuck in a rut when it comes to motivating your team? Explore the best leadership style for your business. We all know people who are natural born leaders. They’re the ones to whom others instinctively gravitate, gathering followers like paper clips to a magnet. When it comes to business, their influence can be extremely powerful, not only on the people they lead, but on the company’s bottom line. So what’s the difference between being a great leader and not merely a manager? Although it seems logical that a manager will automatically be a leader, this isn’t always...

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How Instagram Marketing can Work for your Business

With over 500 million daily active users, Instagram is fast becoming a serious player in the world of social media. High user engagement teamed with quality content makes this platform an attractive yet underutilised avenue for marketing your business. Primarily a photo sharing app, Instagram takes the concept of ‘show, don’t sell’ to a new level. Unlike traditional advertising options, Instagram offers your brand the chance to get in on contemporary marketing strategies. Take a look at just a few of the ways that you can make Instagram advertising work for your brand. INSTAGRAM ADS Paid Instagram ads are still relatively new and haven’t quite replaced the sponsored posts brands you would normally negotiate with social media influencers. Influencer marketing is still the leader in your Instagram digital marketing strategy however using sponsored posts in conjunction with paid or boosted posts can help you cover all your bases and reach a wider audience. Instagram ads delivers your brand message directly to the people you want to see your products thanks to the intelligent and complex targeting algorithms you get with Facebook ads. There are four different types of ads on Instagram for you to choose from. Photo Ads — one photo. Video Ads —up to 60 seconds of video. Carousel Ads —up to 5 photos. Stories Ads — photo or videos on Instagram stories. A great example of Instagram...

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Email Marketing You Way to New Business

You’ve heard of cold calling, and we’re here to tell you there’s also cold emailing. You know what they have in common? They both suck. Yes, the truth hurts doesn’t it. But you know that, and that’s why you’re reading this article. You’ve crafted email after email hoping for a bite, a nibble, any sign of life only to get radio silence. And the reason why? People’s inboxes are inundated with special offers, weekly updates, last minute deals – your target audience is inundated! Emails are a super popular but oversaturated medium. So how do you cut through the...

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Melbourne’s New Creative Hub is OPEN – Adcreators Expands to Melbourne

The unstoppable Full Service Digital Marketing & PR Agency ADCREATORS has announced the official opening of its expansion into vibrant Melbourne City.  Launched only five years ago and expanding at a rapid rate, this marks the firms fourth Australian office. ADCREATORS are known for driving successful campaigns though their understanding of technology, humanity and their perception of a rapidly changing market. The firm already has studios offshore which service international clients in their time zones;  a full scale photographic studio, two modern and stylish Sydney offices and one in Brisbane. ADCREATORS is celebrated for holding a loyal client base,...

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Become More Productive. Start Working Less!

We live in an always-on era. We’re always online. Our phones are always on. The lights are always on. This state of being permanently switched on is damaging to our health and productivity. Each generation is working more hours than the one before them and while it’s easy to blame big corporations for making us work longer we really only have ourselves to blame. And there are two key reasons for that: 1. We set our own expectations for how many hours we spend in the office. 2. By never switching off we make it acceptable to make and...

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Philanthropy: When to start?

In May 2017, Warren Buffet and Bill and Melinda Gates welcomed 14 new signatories to their Giving Pledge, an initiative started in 2010 designed to encourage wealthy individuals to commit to giving away at least half of their wealth to good causes globally. These 14 new pledges took the total number of billionaire philanthropists to 168. That’s 168 highly influential, abundantly-resourced individuals giving freely to causes such as refugee aid, medical research, global health, disaster relief, poverty reduction, agricultural research, environment and sustainability research, and to the arts and culture. That’s a whole lot of concentrated effort directed by...

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How User Friendly Is Your Website?

Offering a great customer experience is essential for any business and isn’t limited to the quality of your products. You could have great products at the lowest prices and still be driving customers into the welcome arms of your competitors with a sucky customer experience. The same applies to the user experience on your website. If your usability is good then you have a better chance of converting visitors into customers. So how does your website rank for user friendliness? How responsive are you? Mobile devices such as smartphones and tablets are fast becoming the biggest platforms for accessing...

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Virtual Reality – Make it work for your business.

Today’s business environment is more competitive than ever and any advantage that can be gain over your rivals should be grasped firmer than a nostalgic consumer snatching up the last few packs of “old” Arnott’s Shapes whilst they still can. Technology has provided many opportunities for growth from the boom of e-commerce with the maturing of the internet to apps that allow our increasingly mobile customers to access content or order products on the go. One new technology that we should all be looking to adopt lest we get stuck in the relative stone ages and end up like...

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Team building: Ready, Steady, Come Bake Off With Me

Team building can be expensive. There are hundreds of companies vying for your business with promises of making your team more efficient and profitable. Some of them are fantastic value for money whilst others are not. Extravagant trips away or the like often aren’t on the table for small or growing businesses but finding something more budget friendly can be tricky. In an ideal world the value of a more collaborative and supportive environment should outweigh the cost. Colleagues with stronger bonds are likely to be a much more efficient team than those without irrespective of how well trained...

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Guest Blogging: Your Key to Greater Exposure

Guest blogging is your solution to traffic, conversion and growth problems. We don’t all have a million dollar marketing budget, so when it comes to getting results, cooperation is the key. Guest blogging on other websites gives you the opportunity to massively expand your marketing footprint at a very low cost. By inviting guest bloggers to contribute content to your own website, you can acquire quality content at a low cost, along with someone willing to promote it! Blogging is such an important marketing tool and you’d be foolish not to be using any tool available to give you...

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What a 90s Advert Tells Us About the Future of Business

A full page newspaper advert for US electronics retail giant Radio Shack from 1991 is a great reminder of how much the way we do business has changed forever. This advert featured 15 pieces of technology that would have set you back $3000, or $5300 with today’s US dollar valuation, and might just have squeezed into in the boot of a family car. For your hard earned bucks you’d have got a PC, camcorder, mobile phone, clock radio, portable CD player, desktop scanner and more. What is truly astounding is all of that technology is available in a small...

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Can motivation be hacked?

Staying motivated can be hard, even if you love your job. Work can sometimes feel like an endless cycle of struggling and demotivation can spiral. The less motivated you are, the harder tasks become which makes us even less, you guessed it, motivated. So how are you going to fight the slump and stay psyched for the day ahead? Follow these tips of course! Positive language We’re not going to tell you to stand in front of a mirror and give yourself compliments. That might work for some people but the rest of us just stare with evil eyes...

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Getting the Most out of LinkedIn

If you asked marketers to rank social platforms by preference you may be surprised at the result. For when it comes to social media marketing strategies it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are largely aimed at individuals and with businesses mostly using them as a soapbox getting through to the relevant people can be tough. LinkedIn differs because with over 300 million professional users it’s the ideal platform for businesses and individuals; essentially it is a rolodex without a...

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6 Signs It’s Time to Rebrand

Every once in a while a business has to ask big questions of themselves and when they do they should also ask big questions about their brand identity. Rebranding can be a scary thing to consider but often it is essential to the future growth of a business. Here are six typical signs that prompt companies to seriously consider a rebrand and possibly why you should too. Relevance Few brands have remained consistent throughout their history or withstood the test of time with aesthetics that always met with contemporary approval. In fact, even well-known brands like Coca-Cola, Pepsi, Apple,...

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Christopher Sales – Director, Finance Warehouse

Great loan brokering should be about helping customers achieve their aspirations with transparent information that helps them make informed decisions to fit their needs. Christopher Sales knows the value of getting customers the support they deserve and that is why he set up Finance Warehouse – a fresh approach to brokerage that saw him nominated in the 2016 Australian Top 10 Brokers Newcomer of the Year category. Christopher’s vision for Finance Warehouse has seen the business expand the team, take on clients with loan values ranging from $90,000 to $20m, an enviable referral network of satisfied customers and mentor...

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Rony Chiha – Managing Director and Founder, Adcreators

After working in the Middle East and Mexico, Rony brought his international marketing experience to Australia to lead the team of experts at Adcreators. As the MD and founder of a global business Rony has spent his career developing brands, creating and managing successful marketing campaigns and combining creativity and analytical skill to produce effective and impactful solutions for clients. Since moving to Australia in 2012 Rony has lead Adcreators to quickly become a leading force in PR and digital marketing. Rony and his team are continually co-ordinating and implementing highly talked about, traditional and non-traditional events and campaigns...

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How to Smash your Digital Branding out of the Park

Branding is changing so rapidly. It’s more than just having a kickass logo and matching business cards. It’s more than a colour scheme on your website and a clever tagline. This evolution of branding means your brand needs to adapt in order to keep up with your customers’ expectations and your competitors’ tactics. Check out these six ideas to help you smash your digital branding out of the park this year. 1. Be personal Customers expectations are higher than ever. This leaves brands fighting for their attention and jumping through all sorts of hoops to get them to say...

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This is Why Your Advertising Fails

Advertising is how you get people to learn about your company with the aim of turning them into customers. I won’t get too caught up in schooling you on the ins and outs of the world of advertising today. Instead I want to hit home with one truth. So, in one simple sentence, here it is: Advertising still works, you’re just doing it wrong. Let’s dive deeper. There are so many ways to advertise your company and in case you’re yet to realise it, most of them will require the use of good quality written text (copy) and graphics...

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Outsourcing – Why you Shouldn’t do Everything Yourself

The dream of running your business is the ability to set your own hours, make loads of money, have lots of personal freedom and jet-set around the world brokering deals or just chilling out at another 5* hotel. The reality for most business owners is working until your eyes are falling out of your skull, popping them back in and working for another few hours until you wake up to find you fell asleep on your keyboard and deleted everything you spent all night on or accidentally sent a cat meme to your mother-in-law. Hard-work is part and parcel...

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