Amber Daines has spent almost 20 years devoted to all things media including an international career in print and TV journalism, public relations and marketing. Launching Bespoke Communications in 2007, she established a thriving boutique agency offering:
- Media and communications skills training
- PR management
- Freelance writing
Amber is passionate about the power of public relations to change your business and your professional profile, and relishes the flexibility and challenges of being self-employed.
Her first solo business book ‘Well Spun: Big PR and Social Media Ideas for Small Business’ launched in May 2013. is a culmination of Amber’s own PR and media training know-how. The book is a simple way business owners from any industry can take charge of their PR profile and being able to reshape that as their company and media landscape keep on evolving.
The 138-page book features tips from seasoned Australian journalists such as The Sunday Telegraph’s style editor Glynis Traill-Nash, former Sydney Morning Herald photographic editor Wade Laube and Channel 9 TV presenter Amber Sherlock as well as candid advice and real stories of PR hits and misses from thought leaders, including SKY News ‘Your Property Empire’ host and high-profile property buyer’s agent Chris Gray and senior PR operators like Craig Pearce from award-winning agency PPR. The Foreword is written by Business Chicks CEO Emma Isaacs.