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Category: Communication

Make Working with Media Part of your Plans for 2020

There’s a story to tell behind every business, and in many cases there’s more than one. When it comes to marketing that story to the media it’s about being ready, being available, being proactive and above all planning to be to on their radar. 

With the New Year ahead, Media Connections founder Linda Reed-Enever explains how to plan for the media in 2020. 

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Using Stats to Power Up Your Message in Your Press Release

Readers and journalists love stats and stats give your writing power and authority no other tool can, because they are treated as facts and real. Freed of all the squishiness and ambiguity of words, numbers and statistics are powerful pieces of evidence that can effectively strengthen any argument.So lets’ look at some tips on using Statistics to Power Up Your Message in Your Press Release.

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The power of using video in your media release

With the rise of the internet and social media, the way media is consumed has altered significantly in the past 10 years. Where once public relations hinged around words on paper distributed to select news outlets to create more words on paper, now delivering a message is more about visual storytelling than ever before.

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