November sees us really begin to hone the focus on Christmas as business prepares for the holiday...Read More
A headline can be the make or break of your media release, so it is key / essential to make sure your headline catches the reader’s attention so they read on.
Headlines should be short and snappy, attention grabbing and include points from your release and sum up your subject and why it is newsworthy.Read More
Readers and journalists love stats and stats give your writing power and authority no other tool can, because they are treated as facts and real. Freed of all the squishiness and ambiguity of words, numbers and statistics are powerful pieces of evidence that can effectively strengthen any argument.So lets’ look at some tips on using Statistics to Power Up Your Message in Your Press Release.Read More
Media Connections Members often get asked to contribute guest posts or articles from their newsrooms and our member only callouts. Being a guest or a blog or contributing an article is a great media win, but there are some things to look out for when accepting that media opportunity.Read More
One of the best ways to be a go to source is to know your media, what they look for an how you can help.While the high-profile mainstream media of TV radio and print are probably the favoured candidates on your PR hit list, you also need to think outside this realm to build your profile. This involves understanding all the places where your audience seeks their news and being aware of what’s being covered, when.Read More