Category: Writing

Using Stats to Power Up Your Message in Your Press Release

Readers and journalists love stats and stats give your writing power and authority no other tool can, because they are treated as facts and real. Freed of all the squishiness and ambiguity of words, numbers and statistics are powerful pieces of evidence that can effectively strengthen any argument.So lets’ look at some tips on using Statistics to Power Up Your Message in Your Press Release.

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Know your media and what they look for

One of the best ways to be a go to source is to know your media, what they look for an how you can help.While the high-profile mainstream media of TV radio and print are probably the favoured candidates on your PR hit list, you also need to think outside this realm to build your profile. This involves understanding all the places where your audience seeks their news and being aware of what’s being covered, when.

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