Release Template EventsMedia Coverage is important for events and a great way to let the public know about your event.

Tips for Creating Your Release:

  • Write a great headline should be short and snappy to grab attention. It should include points from your release and sum up its subject.
  • The first paragraph is called ‘the lead’. It is the most important part of the release and should contain the strongest key message it where the who, what, when, where, and why of the story lives.
  • Journalists and Editors see lots of releases and may not read beyond the first paragraph, so it is important that it contains all the necessary and relevant information.
  • After the lead, each remaining paragraph should be less important than the one that precedes it. When your release is written this way, the story can, if necessary, be trimmed from the bottom up.
  • Keep each paragraph is self-contained and regardless of how many paragraphs are deleted, the story should still
    make complete sense.
  • Keep your media release to one page (maximum 400 -500 words). The aim is to encourage a reporter to pursue your story, not to overwhelm or bore them with detail.
  • Finish with the Media Contact Details and the Company Boilerplate. The Boilerplate is your media “elevator pitch.” about your company and product offerings to a reader who may have no prior knowledge of them.

Example Event Announcement Release:

[Company/Individual] Presents [Name and/or Description of Event]

[City, State] – [Company/Individual] will present [Name of Event], taking place at [Location] on [Date], and featuring [performers, guests, showcases, etc.].

[Company/Individual] is proud to bring [Name of Event] to [Location of Event] for [the first time, the tenth year in a row, etc.]. [Name of Event] will [further description on what will take place at event].

[More details about event; include ticket prices, if applicable, and where/how to purchase tickets].

[Quote from performer, guest, previous attendees, critics, etc.]

[Media Contact Details]

[Company Boilerplate]

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