The fashion industry has lots of opportunities to send releases out to the media; new ranges, fashion shows, style tips and more.
Tips for Creating Your Release:
- Write a great headline should be short and snappy to grab attention. It should include points from your release and sum up its subject.
- The first paragraph is called ‘the lead’. It is the most important part of the release and should contain the strongest key message it where the who, what, when, where, and why of the story lives.
- Journalists and Editors see lots of releases and may not read beyond the first paragraph, so it is important that it contains all the necessary and relevant information.
- After the lead, each remaining paragraph should be less important than the one that precedes it. When your release is written this way, the story can, if necessary, be trimmed from the bottom up.
- Keep each paragraph is self-contained and regardless of how many paragraphs are deleted, the story should still
make complete sense.
- Keep your media release to one page (maximum 400 -500 words). The aim is to encourage a reporter to pursue your story, not to overwhelm or bore them with detail.
- Finish with the Media Contact Details and the Company Boilerplate. The Boilerplate is your media “elevator pitch.” about your company and product offerings to a reader who may have no prior knowledge of them.
An Example Fashion Release:
Title: [Designer/Company] Announces [New Line, Collaboration, Deal With Retailer, Etc.]
[City, State] – [Designer/Company] is thrilled to announce [new line, collaboration, deal with retailer, etc.], a [slightly more detailed description], beginning [date].
[more details about the news description of range/line and what it offers to the market].
[Quote from company, designer, someone who has seen the new line and/or approves of the collaboration, etc.]
[Media Contact Details]