Facebook ads may seem complicated but according to co founder and lead ad strategist of social media agency Enriches Business, Jess Riches, business owners have access to the same tools and resources as the really big players. 

Now she will share where to find those tools and how to use them to get the best effect when she presents at the Small Business Skills Summit 2019. 

“Facebook ads is what I do all day every day,” Jess explains. “And it really pumps me up to take other people through the fundamentals of Facebook advertising and empower them to be amazing at Facebook ads.”

Amongst other things, Jess will be covering:

  • The fundamentals of Facebook ads from objectives for ad campaigns and optimisation
  • Ideal campaigns for your business goals where she’ll touch on a few examples
  • Click, connect, convert with a focus on each member of the audience and how to speak to and understand them, their needs and what they’re willing to give up t each stage of a funnel
  • How the algorithm works

Jess joins a stellar lineup of presenters at this year’s skills summit who together will cover everything from sales techniques to business numbers and mindset.

Now in its second year, the Small Business Skills Summit gives business owners access to some of the finest experts in the small business realm, courtesy of a skills summit delivered directly to them online.

An initiative of small business networking and resources community Business Business Business, the event is designed to give business owners valuable skills and insight at their leisure in the comfort of their home, office or even while on holidays.

Business Business Business founder Linda Reed-Enever noted the summit was purposely designed to be accessible and affordable.

“In business, knowledge is power, but we also appreciate most business owners don’t have the time to step away from the office and attend multi-day conferences. 

“The Skills Summit is delivered online and tailor-made to allow them to access the experts they choose at the time that suits them.”

Attendees can pick and choose the presenters they wish to see, engage in question and answer forums, or enjoy the convenience of accessing information for three months after the event. 

The Small Business Skills Summit runs from August 1 to 11, with enrollments open now at


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