Multiple Media Wins from the One Idea for Rachel

I have to say thank you to Linda, the Media Connections Team and the brainstorming community. Recently I had some fantastic photos of fungi, I wasn’t quite sure what a great angle for the media could be though. One post in the Media Connections Brainstorming group and I have a number of great angles and my media release was born. Posted onto the website with great images, I also set to work in arranging a media event.

From the ideas I used, in the last 3 weeks I have enjoyed coverage on both ABC and Southern Cross evening news (both local), ABC Online have created a facebook video using their footage that has been viewed over 107,000 times and just created a follow up article online. I have been interviewed on ABC Radio 3 times, both in studio and via phone call. I have had a full page article in our local newspaper The Gazette, and great coverage in The Mercury, with a feature article currently being worked on.

All of the above coverage has seen our business, a cafe in our National Park, booming. The connections I have made with the journalists are now also leading to many more stories. My media releases are also now seen as a valuable email to read by these journalists.

I can’t thank you all enough – it’s wonderful to know that small businesses like ours can have such a strong voice by cutting straight through to the journalists through Media Connections.

Rachel Power

Waterfalls Cafe & Gallery

Mt Field National Park, Tasmania