April kicks off with the excitement of Easter and the month then continues at a fast news pace.

This is a time that tends to trend for holidays, health awareness campaigns and even humour like April Fool’s Day. In the interim, it’s well and truly autumn and the lead-up to major news events like the Federal Budget in May.

So let’s dive into all that April delivers…

April Facts

  • The flower symbols of April are the Sweet Pea or Daisy.
  • April’s birthstone is the diamond.
  • The zodiac signs for April are Aries (March 21 – April 19) and Taurus (April 20 – May 20).

Tip of the month:

There are  stories in the strangest of places – Stuck for media release ideas? Look within your business to the topics your staff discuss, the questions your customers ask, and the human interest angles that offer a fascinating insight behind the scenes of your enterprise.

Release Ideas and Angles for April:

Easter

Easter will be front of mind for both the media and public as we head into April, with Easter Sunday due to fall on April 4. Tips on activities, getaways, Easter entertaining, decorating and events will be popular, and like last year, this is set against the lingering social distancing landscape.

Driving holidays

Easter is traditionally the time for driving holidays. Right about now they’re back on the agenda, but could change at a moment’s notice. It’s a great time to talk road safety, along with options should plans suddenly change. 

School holidays

School holidays also fall around the Easter period. That makes holiday activities, craft ideas, and events for children timely, along with household hacks to get the kids through a couple of weeks off school

April Fools Day

Of course, April kicks off with April Fools Day, which offers a great opportunity to have a little fun with your business marketing and PR. If you’re considering a little April Fools levity, make sure the message is in keeping with your business ethos, and look at it from all angles to ensure the joke hits the mark. 

National Youth Week

National Youth Week runs from April 10-18, offering an excellent opportunity to profile youth activities and achievements. It’s also the perfect time to look at the challenges young people face in terms of finances, employment and the housing market. Tips on facing those challenges are timely.

There’s some interesting topics trending in the youth sphere this year, including the issues of consent, social media and more, which all offer a solid starting point for any media release.

Anzac Day

April 25 brings us Anzac Day, which is becoming an increasingly important element of Australia’s national identity. It’s a time to profile the experiences of veterans, talk about the current state of conflict globally, and look at the impact war had on previous Australian generations and communities.

Winter

With the cooler April weather comes a shift in focus to winter. Now’s the time for winter cooking tips, gardening ideas, and fashion insight.

Workplace Health & Safety

Workplace Health and Safety is in the spotlight over April, culminating in World Day for Safety and Health at Work on April 28. It’s a good time for a refresher on WH&S policy in the workplace, injury statistics, and safety innovations.

Finances

Finances and budgeting are always a popular topic, but interest in this arena increases towards of the end of April with the Federal Budget pending. You can draw on this by discussing household budgets, fiance tips, debt advice and talking about budget initiatives that would benefit your sector or impact your audience.

Sexual assault

April is also sexual assault awareness month and this year the focus is set to be more intense than ever in the wake of the recent Parliament House scandal, and the consent issue in high schools. Insight into people’s experiences, where to go for help, and how the conversation has changed  are all valuable.

Some Key April Dates you could write a release around:

1AprilBe alarmed! Change your smoke alarm battery!!
2-5AprilEaster long weekend
15-21AprilInternational Creativity & Innovation Week
10-18AprilNational Youth Week
28AprilPay it Forward Day
28AprilWorld Day for Safety and Health at Work

One Final Tip:

News style is different – Writing a media release is a very different style of writing to most other formats, and it all begins with an enticing headline, then first paragraph that covers the who, what, why, when and where. To re-acquaint yourself with how to write a media release, see the Media Connections resources room.

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