This month sees us emerge from the doldrums of winter as just a sneak peek of spring creeps through. That makes spring content very timely, along with topics that speak to the future like career advice, study and health.

In the interim, business and politics are in full swing and the property market is readying to heat up for the tradition that is spring selling season.

Tip of the Month:

Don’t forget your contact info – A great press release is one thing, but chances are the media want to talk personally to the people involved to gain individual quotes, vision or sound. If you issue a press release make sure adequate contact information is included and you have the right ‘talent ‘ available to speak with the media to really flesh out that story.

August facts:

  • The birth flowers for August are the gladiolus and the poppy.
  • The birthstones for August are the peridot and the sardonyx.
  • The zodiac signs for August are Leo (July 23 – August 22) and Virgo (August 23 – September 22)

Release Ideas and Angles for August:

Spring – Spring is just a few weeks away and is arguably the biggest season of the year for fresh content and ideas, and now is the time to write and release these stories.

Topics to consider include:

  • Spring fashion, including racing wear
  • Gardening and DIY tips
  • Spring fitness tips
  • Home decorating
  • Spring cleaning

Food With spring comes a fresh focus on food, including restaurant menu changes and healthy recipes. It’s also a season of incredible local produce making the following topics appropriate:

  • Spring menus for hospitality venues
  • Grow your own produce tips
  • Where to source the best local produce
  • Seasonal cooking
  • Spring recipes, picnics and outdoor entertaining

Wedding season – Spring is THE big season for weddings, so now is the time for all wedding-related tips, ideas, and stories. 

Father’s Day – Father’s Day falls in the first week of September meaning content needs to be released in the coming weeks. Great Father’s Day content includes everything from stories on amazing dads to what it’s like to be a modern day father, gift ideas, activities and Father’s Day crafts. 

Real estate –  As the weather heats up so too does the property market and there’s so much fodder at the moment when it comes to real estate.  

Pre-Christmas – We might be talking Spring, but make no mistake it’s just a hop, skip and a jump from christmas. Many quarterly publications and websites will start to seek Christas content soon, so now is the time to get ready. 

Education – Exams are pending and many parents are looking to schools for next year. This makes education content welcome including choosing the right school, whether you’re child is ready for school, and tips for school leavers. 

Repurposing and recycling – As people get ready to clean up and clear out for spring, this month brings a focus on repurposing and recycling. It’s a great month to highlight statistics on wastage along with “up-cycling projects” and environmentally friendly ideas. 

Book lovers – Meanwhile it’s also a month for booklovers. Both Book Week and the MS Readathon fall within the next few weeks. If you’ve written a book it’s the chance to tie in and promote your work, or provide reading tips for kids and general “great read” advice. 

Youth – Any time of year is a good opportunity to talk about challenges facing youth, but August is particularly pertinent due to National Youth Week. Topics include the issues facing youth and young people’s achievements.

The business story – Why are you in business? Now is a great time to share the why behind your business and give your customers a better insight into who you are.  


Some Key August Dates you could write a release around:


1-31 August National Tradies Month
1-7 August World Breastfeeding Week
5-11 August Dental Health Week
12 August International Youth Day
13 August Left-Handers Day
23 August Daffodil Day

For more key dates and new angles around them visit our Key Dates Calendar


One Final Tip:

Use your social media – While press releases and websites are critical, social media allows you to share our business story in a swift and personal way. 

But just remember while it’s “social”, it’s still PR, and reflects your business image. That means every item that’s posted or responded to by you as a business should be treated with the same scrutiny as advertising or a media release.


Share Your Story with Our Media Outlets

Our Journalists are alerted to that “next story” with our Journalist Alerts via RSS and Email. Putting your news, releases and profiles right into their in boxes.

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