February is when business and the media traditionally begin to really ramp up for the year ahead. School has returned, university is set to recommence, Valentine’s Day is on the horizon and people are into their routine for the year.

As a result it’s a great month to hit your stride when it comes to content for the media, your website and socials.

Tip of the month:

Embrace your authority – February is a great time to showcase your authority in your field by talking about what’s likely to happen over the year ahead. This includes trends, innovation, employment conditions and more.

Release Ideas and Angles for February:

Share the love

February is the month of love, with Valentine’s Day on Feb 14. The first two weeks of the month is a great time to be writing and submitting releases for the daily media discussing the history of Valentine’s Day, trends, gift ideas, venues and statistics.


At the end of this month many students will commence or head back to university. This makes it an ideal time to talk about uni life, budgeting, share accommodation, and leaving home. Tips, survival guides and how to’s are all good ideas to base releases on for this topic.

Business resilience

2020 was a big and challenging year for business. Now’s a great time to talk about the lessons learned, along with predictions and tips for the year ahead.

Cyber security and social media safety 

Cyber security is always a big item. This means tips on cyber security and social media use remain timely and also tie in well with Safer Internet Day on February 9.


February features a host of health awareness days, while health and wellbeing is a topic that remains relevant throughout the year. Healthy recipes, diet and exercise releases are timely along with tips on sticking to those New Year’s resolutions established in January.

Industry and technology 

No matter your industry, technology is set to change it in the years ahead, but how, why and when? Tech and industry is a great topic to get your teeth into with predictions about how technology will change your sector, and what innovations lie ahead. From the rise of mobile retail to changes to Facebook, it’s a topic with a whole world of scope.

Property market 

2020 defined expectations when it came to property market performance and statistics indicate many Australians are considering making a property shift or purchasing for the first time in 2021.

Tips on mortgages, buying a home, and saving for a deposit along with commentary on how the market is performing both nationally and in your local area.

Sustainable living

February delivers a focus on sustainable living, but really this topic is emerging as a trendy one all year round. Release ideas include tips on making your home more sustainable, new products to assist, simple habits you can change to embrace sustainability and more.


Pet adoption day is traditionally held in mid February, bringing a focus on Australia’s love for our four-legged, furry and scaly friends. It’s a great opportunity to focus on the number of pets in Australia, responsible pet ownership, pets in apartments or rental accommodation etc.

What’s your story?

Now is a perfect time to share an insight into why you do what you do and how your business works. Questions to consider include: Why did you start your business? What successes have you had? Who are your key staff? What goes into your manufacturing process? Or what is involved in your service offering?

Some key February dates you could write a release around: 

1-28 FebFeel Good February
4 FebWorld Cancer Day
9 FebSafer Internet Day
14 FebValentine’s Day
28 FebRare diseases day

For more key dates and new angles around them visit our Key Dates Calendar

One Final Tip:

What’s in it for them: When writing a release it’s really important to consider its value to both the news organisation and their audience. In other words, what’s in it for them and why should they care?

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