June is traditionally a big media month that encompasses the start of winter and the End of the Financial Year. It’s the time when many are seeking a mid-year break and re-evaluating their finances as they look to tax time.
Basically, it’s a month with major opportunities for media coverage across a wide variety of topics. This year, of course June is also slated to see further social distancing restrictions lifted as Australia reopens in the wake of Covid-19, opening up even more avenues for great media content.
- The flower of June is the rose.
- June’s birthstones are pearl, alexandrite, and moonstone.
- The zodiac signs for June are Gemini (May 21 – June 20) and Cancer (June 21 – July 22).
Tip of the month:
Inspire trust – With the rise of the conscious consumer, audiences are more and more interested in how products and services are created and sourced. That offers a whole lot of media potential to showcase the values and manufacturing behind your brand, including the people who work in your business.
Release Ideas and Angles for June:
Winter content is hot right about now, with the focus extending from fashion to food and winter activities. Topics to consider include winter wardrobes, winter decorating, keeping your house warm affordably in winter, and hearty winter recipes.
The ski season officially kicks off this month, offering potential to talk about ski getaways here and in New Zealand. This year, of course things are slightly different, with travel restrictions still yet to be lifted at this point. Instead, it could be a good opportunity to focus on winter holidays and getaways in your own back yard, along with the impact that Covid-19 will have on the traditional ski season. Meanwhile, if restrictions lift, and ski holidays become an option, it’s a great time to talk good deals, family friendly ski options, best destinations and more.
Mid-June brings us Men’s Health Week. It’s the chance to talk about men’s fitness, health and wellbeing, the importance of regular check-ups and specific issues that are more prevalent in men.
Mid-year is the perfect time to re-evaluate some of those annual health resolutions. It’s the time to take a fresh look at fitness, eating well and the different exercise options available over winter.
Right about now people are planning their winter escapes. Again Covid-19 sees this a very different landscape to previous years. Alternative holiday and activities guides will be timely, including tips on helping your immediate region get back on its tourism feet.
The end of June brings us tax time, making now the right time to talk about last-minute taxation incentives and checklists for individuals. There’s also more to talk about this year in comparison to others due to stimulus packages like the business instant asset write-off and the increased jobless rate.
As people re-assess their finances and investments, housing affordability and outgoings like mortgages are in the spotlight. This has been a hot topic over recent weeks, with speculation the housing market may take a hit. That makes now the time to question whether this is a good opportunity to buy, or should people wait? It’s also the chance to discuss mortgage healthchecks, investor advice and budgeting tips, along with forecasts about the property market over the financial year to come.
June also sees business rapidly approaching the End of Financial Year deadline. Now is the time for tips on simplifying EOFY, tips on meeting obligations, and conducting a business health check.
June is packed full of health and awareness days, including Blood Donor Day on June 14, Red Apple Day for bowel cancer on June 17, and World Elder Abuse Awareness Day on June 15. If your business or service relates to these dates, they provide an opportunity to tell your story.
Social Media Day
June rounds out with Social Media Day on June 30. Tips, ideas and how-to guides for using social media are welcomed, along with safe social media usage and children’s access to social media. 2020 has also seen increased use of social media due to the physical restrictions of Covid-19, making now the time to talk about the important role of social media and how much is too much.
Some Key June Dates you could write a release around:
|1-30||June||Bowel Cancer and Burns Awareness Months|
|5||June||National Environment Day|
|15-21||June||International Men’s Health Week|
|30||June||Social Media Day|
For more key dates and new angles around them visit our Key Dates Calendar
One Final Tip:
Make contact – Creating a media presence is as much networking as it is formulating a release. Reach out to journalists and news outlets who cater to your target audience, introduce yourself, and offer to provide your services or commentary whenever they need it.