Like recent months, May 2020 will be slightly different to other years. Restrictions remain in place courtesy of the Covid-19 pandemic and many large gatherings and events remain on hold. 

With that in mind, there are still a wealth of themes available to tap into, but the way you approach them might be slightly different.

Mother’s Day is the main event but this month also includes a major focus on health awareness days, long weekends in some states and signals a shift in the weather, with winter now just weeks away. 

May Facts:

  • The flower symbols of May are the common Hawthorn and Lily of the Valley.
  • May’s birthstone is the emerald, representing success or love.
  • The zodiac signs for May are Taurus (April 20 – May 20) and Gemini (May 21 – June 20).

Tip of the month:

Show appreciation –  If you have a media win, share it on social media. If you feel a journalist has done a great job of telling your story, let them know with a quick email congratulating and thanking them for a job well done.

Release Ideas and Angles for May:

Covid-19 – This month we continue to feel the effects of Covid-19 but sentiment is shifting. Now’s the time many are focussed on the comeback and how exactly we will all get back to business. It’s a great time to share your business story, talking about what’s next.

Mother’s Day With Mother’s Day the major celebration of the month, there are still a few days left to create releases and content before the big day on May 10. Major topics are gift ideas, ways to celebrate especially in current circumstances, recipes, and dealing with loss or grief on Mother’s Day. 

Winter May is but a hop, skip and jump away from winter, making now the time to roll out that ‘change of season’ content. This includes winter warmer recipes, fashion ideas, and heating tips.

Winter Getaways This year there will be no winter getaways, but there’s still opportunity to focus on how people are spending their time. It could be an opportunity to release a destination wishlist for post Coronavirus restrictions or look at how we can best help the tourism industry after the devastating impacts of lockdowns.

Exercise – Health and wellbeing are always hot topics, but this month there’s a particular focus courtesy of Exercise Right Week from May 20. Top tips include the benefits of exercise, exercises for all ages, making exercise a part of your day, healthy eating and more, especially through the lens of Covid-19. 

Babies May is a big time of year for babies, with the month dedicated to premature babies and the Miracle Month of May. Meanwhile, National Midwives Day is May 5. This makes now a great time to talk about fertility, pregnancy, babies, and birth. 

Mental Health Mental health also takes the spotlight in May with Schizophrenia Awareness Week from May 13 and White Wreath Day on May 29. It’s a timely opportunity to shine the light on mental health issues like schizophrenia and depression, living with them, and the help or treatment options available. 

EOFY – Come May we are on the slippery slope to the end of the financial year. This is the time to profile sales, tax incentives, business tips  and accounting services in advance of the busy period ahead. 

Finances – Of course the end of this financial year may also prove slightly more complex due to the dire impact on both household and business budgets during Covid-19. Now’s the time to talk financial tips, strategies to cope with hardship and what’s likely ahead when it comes to the economy.  

World No Tobacco Day – Thinking of quitting smoking, or have a health initiative or product that may assist? Now is the time to profile it tying into World No tobacco Day on May 31. There is also ample opportunity to discuss the health benefits and keys to breaking the habit.   

Some Key May Dates you could write a release around:


1-31 May Domestic and Family Violence Prevention Month
4-8 May Live Below the Line
7 May World Asthma Day
18-24 May National Volunteers Week
31 May World No Tobacco Day

For more key dates and new angles around them visit our Key Dates Calendar

One Final Tip:

What’s the go at the (virtual) water cooler?  

The discussions your staff are having in and around the office are a great source of media inspiration, often drawing on popular culture, frequently asked questions and the latest innovations. Consider them as part of your media strategy. 


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