November sees us really begin to hone the focus on Christmas as business prepares for the holiday season, school readies to wind down, and people begin planning their annual holidays.

In between there’s a lot of round to cover, with major health awareness campaigns like Movember, Schoolies, and a whole lot more.

That makes now the time to get clear on your media strategy as we gear up for the holiday season and end of the year.

Tip of the Month

Your Christmas message – November is the time to consider what your clients need to know about you for Christmas, including any Christmas message about closures, staffing or gratitude that you wish to express.

November Facts:

  • The flower symbol of November is the Chrysanthemum.
  • November’s birthstone is the topaz.
  • The zodiac signs for November are Scorpio (October 23 – November 21) and Sagittarius (November 22 – December 21)  Release Ideas and Angles for November:

Release Ideas and Angles for November:

  1. Movember – Focussing on men’s health, Movember is one of the most renowned fundraising events on the annual health calendar. The event helps raise awareness about prostate cancer, testicular cancer and men’s general wellbeing. With its catchy emphasis on growing moustaches to support the endeavours, Movember often makes the news. If your organisation is taking part let the public know and share the story. 
  1. Melbourne Cup – November 5 is Melbourne Cup – the key event of the Spring racing season. It’s a great opportunity to talk about fashion, trends, racing etiquette, and this year, animal welfare. 
  2. National Recycling Week – National Recycling Week from November 11 – 17 provides a great opportunity for business to share their stories about contributing to less landfill. If you recycle, repurpose or have any tips on doing so, now is the time to share your expertise.
  3. Australian Food Safety Week – Food Safety Week runs from November 9-16. This is a good chance to talk about best practice when it comes to food preparation and storage, Australia;s reputation for food production, or how your business prepares food behind the scenes.
  4. Go Home on Time Day – This event, held on November 19, raises awareness about Australian workers and the number of overtime hours we clock up as a nation, both paid and unpaid. You can contribute to the day by hosting a “go home on time” push at your workplace and alerting the media, or provide stories and statistics about unpaid overtime in your industry, and articles about how to maintain a healthy work/life balance.  
  5. World Diabetes Day – This annual awareness day is held on November 16 and provides an opportunity to talk about diet, exercise and lifestyle, along with symptoms of, and facts about, Type 1 and 2 diabetes.
  6. Lung Health Month – November is lung health month. Do you have products, initiatives or information about types of lung disease and warning signs, or tips for keeping your home allergen free and lung friendly?
  7. School leavers – November sees the end of exams for school leavers and the after party that is schoolies. If you have any tips for schoolies safety, life after school or careers, now is a great time to share them.
  8. International Computer Security Day – Held on November 30 this is a good opportunity to talk about cyber safety with facts, tips and initiatives.
  9. Christmas – The media is starting to get serious about Christmas with callouts for crafts, recipes, gift ideas and holiday destinations. You can make the most of this by being on the front foot.

Some Key November Dates you could write a release around:

1-30 November National novel writing month
1-30 November Movember
5 November Melbourne Cup Day
11 November  Remembrance Day
16 Nov –
7 Dec
November Schoolies Weeks
30 November International Computer Security Day

For more key dates and new angles around them visit our Key Dates Calendar

One more Tip:

The power of the blog – Weekly blogs on your website or Facebook page are a great way of engaging with your clients and followers. A weekly blog using tips, lists and a conversational tone allows a level of informality while providing clients with useful information and channelling them back to your services.

Share Your Story with Our Media Outlets

Our Journalists are alerted to that “next story” with our Journalist Alerts via RSS and Email. Putting your news, releases and profiles right into their in boxes.

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