Rural Resources Online founder Brigid Price has been recognised as an “outstanding” female agriculture leader of the future, with the National Farmers Federation (NFF) announcing she is one of just eight female agriculture leaders selected to be part of the Diversity in Agriculture Leadership Program.

Launched this year, the program is designed to mentor already established agricultural leaders by fostering their skills, ability and insight in a bid to see more women join the senior executive and board level ranks of Australian agribusinesses and farm-representative bodies.

Over 120 candidates applied for the program, with eight selected to travel to Canberra in late May. There they will participate in an introductory workshop where they will be matched with their mentor and attend a luncheon at Parliament House.

The current and first female President of the NFF, Fiona Simson said the number and calibre of the applicants confirmed what she had always known.

“Agriculture has a wealth of untapped leadership talents in its female participants.

“I was blown away by the diversity of the qualifications and experiences of applicants and their approach to what agriculture needs in terms of leadership into the future.”

Ms Simson noted that currently, only 2.3% of chief executive officers in Australian agribusinesses are female, compared with an average of 17% across other industries.

“In leadership roles, only 13% of representatives are women, compared with an average of 28% in non-ag related industries. In its inaugural year, the NFF and our partners, seek to make progress towards changing this.”

Meanwhile Ms Price said she was humbled to be among such a talented line-up of female rural leaders.

“Women play an essential role in the day-to-day operations of the diverse Australian agricultural industry – from livestock handling to the production process and future planning.

“Women also have a unique stake in the rural sector as we look towards the best practice and viability that will ensure the Australian agricultural industries security for our children.”

“Currently in Queensland farmers as a minority group are being targeted by the State Government. There is a strategic attempt to further increase the city country divide for political benefit. Given the average age of landholders is 68, social media gives the younger generations of women an opportunity to shine and reconnect with city consumers through online conversations.” Ms Price is committed to help upskilling women on the land share their stories.

Ms Price has first-hand experience of the concerns and challenges of the rural sector both as an organic beef producer and as the founder of Rural Resources Online. Established to support the agricultural community, Rural Resources Online is like a modern-day bush telegraph, offering farmers a voice along with industry insight and expertise.   

Ms Price will join female future leaders that hail from regional and urban bases with experiences and skills in disciplines spanning farm management, education, science, natural resource management, exporting, media and finance.


For further information or to arrange an interview, contact:

Linda Reed-Enever at ThoughtSpot PR: 0433 149 319 or  Brigid Price directly at on 0439 575 092

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