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Brand Engagement by Wendy McWilliams

$19.95

Brand Engagement | Public Relations and other techniques to make your brand shine by Wendy McWilliams. This 120-page paperback is a practical reference book that reveals tried and tested tactics to help you build your brand and your business.

PR chapters include Publicity and Promotion, Competitions and Giveaways, What is News? PR versus Advertising, Producing a Newsletter, Surveys and Research and Developing a New Identity.

The book also includes case studies and advice from well-known business leaders who have contributed chapters on topics such as selling, innovation, customer engagement, strategic alliances, social media and search engine optimisation. All up there are 20 chapters on different topics.

This is a must-have book for all SMEs serious about their brand and growing their business.

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Description

Description

Brand Engagement | Public Relations and other techniques to make your brand shine by Wendy McWilliams. This 120-page paperback is a practical reference book that reveals tried and tested tactics to help you build your brand and your business.

PR chapters include Publicity and Promotion, Competitions and Giveaways, What is News? PR versus Advertising, Producing a Newsletter, Surveys and Research and Developing a New Identity.

The book also includes case studies and advice from well-known business leaders who have contributed chapters on topics such as selling, innovation, customer engagement, strategic alliances, social media and search engine optimisation. All up there are 20 chapters on different topics.

This is a must-have book for all SMEs serious about their brand and growing their business.

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