There’s a term we use in the media, and it unlocks a wealth of solid PR opportunities – “Evergreen”.

Here’s what it means and how you can use it to great effect…

In short, Evergreen means a story that is current, fresh, pops up again or is intriguing all year  round. It’s the good old human interest angle, the household budget and the healthy lunch tips – the type of story that no matter the season or economic situation never goes out of style.

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